Wednesday 27 November 2013

Questionnaire on the Name of my Magazine

This is the questionnaire that I created and handed out to 20 people who also study media to help me decide on the name of my magazine. I did this so that I knew that the name not only appealed to me but also other people particularly people who liked the Indie Rock best as this ensures it will appeal to my demographic. Further more I asked media students as they should know what is appealing on a magazine and so this should help me to make my magazine as effective as possible. 

These are the results that I collected for each of the questions in my questionnaire:


The results that I have collected have allowed me to see what people of different demographics think of the names that I suggested. I asked the participants their gender, age and music genre preference because I wanted to make sure that I asked people of a similar target audience to my own  to make sure that the name of my magazine would appeal my target audience. I found that the participants were a mix of males and females, were all in their late teens and had a varied music taste however nearly half enjoyed Indie Rock music the best. This tells me that the results that I collect from this survey will apply to my target audience and so will ensure that when I decide on my final name for my music magazine it will appeal to my target audience. I then also asked them whether they read Indie Rock magazines or have done in the past because this will ensure that they know what is effective on a magazine and what appeals to them when they are buying a magazine. Over 3/4 of the participants I asked read Indie Rock magazines of had done in the past, the most popular amongst them all being NME. My magazine is going to be similar to NME magazine so this again tells me that my target market will be attracted by the name that is thought most popular and the name I will most likely use on my music magazine. The results showed that the most popular name for my Indie Rock music magazine was 'Conform' with over half of the participants liking this name the best and the second most popular name being 'Unknown' with just over a quarter of the participants preferring this name the best. On the survey I also asked peoples opinions on why they thought that this was the most effective name, this being the most helpful comment: "I think that the most effective name is 'Conform' because it stands out and is very memorable. If I was a customer looking to buy an Indie Rock music magazine then I think that this would appeal to me and I would be more likely to buy this magazine than a magazine with one of the other names based on initial impressions." In conclusion I have found that 'Conform' is the clear favourite and I also agree that this is the most effective name and so I have decided that this will be the name of my music magazine.


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